HOW TO BUILD YOUR REPUTATION: THE SECRETS OF BECOMING THE ’GO TO’ PROFESSIONAL IN A CROWDED MARKETPLACE

Book ID/图书代码： 08090013B62410

English Summary/英文概要： Reveals the reputation secrets you need to win more business, create more opportunities and attract the wealth, fame and success you deserve. This book helps you discover: what a good reputation can do for you; how to define and design your personal reputation; over 70 different tools, tips and tactics for building your reputation; and more.

Chinese Summary/中文概要： 揭示了为赢得更多生意，创造更多的机会以及吸引你渴望的财富，名望和成功所需的声誉的秘密。这本书帮助你发现：良好的口碑能为你做什么；如何定义和设计您的个人声誉；为建立自己的声誉准备的超过70种不同的工具，技巧和战术。等等。(LNL)

Awards/获奖情况：“和罗伯在会议上谈过，我知道他在这个大部分未开发的领域具有的奉献精神和专业知识，这将为你的声誉，你的钱包和你的机会创造奇迹。这本书是一个’必读物。”——迪格比•琼斯爵士，CBI的前总干事

“个人的声誉令人难以捉摸。罗布•布朗展示了如何让自己的目标清晰，以及系统化的方法可以帮助人改善，维持和保护自己的声誉。无论你是声誉世界的新手还是高手，罗布智慧的珍珠，将让你在正确的轨道上行走。”——理查德•卓别林，伙伴论坛的创始人兼执行董事

“引人入胜的，有帮助的，实用的，以及重要的。我强烈推荐这本书。”——大卫•梅斯特，全球最权威的管理专业服务公司，《值得信赖的顾问》的合著者

About the Author/作者介绍： 罗伯于1992年在利兹大都会大学接受教育，主修体育教育和数学教育。在他的学习中，特别是在1992年毕业后，罗伯放任了他对旅游的热爱，在美国的夏令营工作五年后，在澳洲，北美洲及东南亚各地广泛旅行。毕业后，在1993-1997年，罗伯在香港以外籍人士的身份居住，从事教学，新闻，广告，甚至表演的工作。作为一个敏锐的音乐家，他创作并主演的节目《香港边缘》的门票在爱丁堡的姐妹艺术节上都卖光了，并带出一个成功的销往世界各地的爵士乐和流行歌曲的专辑！于在美国休假之后，他在那里成为一个基督徒，罗伯于1996年回到了英国，在他的家乡约克郡赫尔的英国第四大中专工作。在1999年，为了私营医疗直销位置和全球卫生机构接洽前，他成为了人力资源开发的大师。这残酷的委员会角色允许他消减牙齿销售和市场，并给了他关于从头赢得业务需要什么的问题独到的见解。在2002年，他开始与网络公司开展业务，Kintish组织提供网络培训。2004年，他推出了自己的咨询公司，帮助网络商务人士更具战略性的产生更多高质量的推荐，并建立更加友好的客户关系。2006年，他发明并成功注册了跳闸系统，它把关系转化成利润。为了满足他在关系营销，网络，转介和信誉建设方面的写作，罗布在2006年推出一个仅限会员的网站www.thetripsystem.com——向世界各地的用户，提供优质内容的文章，发展规划和教育材料。他是一个专业演讲协会的资深会员，并在国际上为商务人士演讲营销和声誉的关系。他和妻子阿曼达带着女儿乔治亚州和麦迪逊住在诺丁汉。当他不写作或演讲时，他喜欢玩戏法，下棋，打网球和骑自行车。他的人生使命是在他的有生之年给100万英镑一个神圣的解释。

Education from Leeds Metropolitan University in 1992, majoring in Physical Education and Mathematics. During his studies, and particularly after graduating in 1992, Rob indulged his love of travel, working for five years in American summer camps and travelling extensively throughout Australia, North America and South East Asia. After graduating, Rob lived the expat life in Hong Kong from 1993-1997, working in teaching, journalism, advertising and even acting. A keen musician, he wrote and starred in two sell-out shows in the sister festival to Edinburgh, The Hong Kong Fringe, and brought out a successful album of jazz and pop songs which sold throughout the world! After a sabbatical in the USA in 1996, where he became a Christian, Rob returned to the UK to work at the UK’s 4th largest secondary school in his hometown of Hull in Yorkshire. He undertook a Masters in Human Resource Development in 1999, before being approached by worldwide health organisation, BUPA, for a direct sales position in private healthcare. This often brutal ’commission only’ role allowed Rob to cut his teeth selling and marketing, and gave him unique insight into what it takes to win business from scratch. In 2002, he started work with a business networking company, the Kintish organization, delivering network training. In 2004, he launched his own consultancy to help business professionals network more strategically, generate more high quality referrals and build more pro table client relationships. In 2006, he invented and successfully trademarked the TRIP System, which stands for Turning Relationships Into Profits. To fulfill the demand for his writing on relationship marketing, networking, referrals and reputation building, Rob launched a members-only website in 2006 - www.thetripsystem.com - to provide premium content articles, development programs and educational materials to subscribers worldwide. He is a Fellow of the Professional Speaking Association and speaks internationally on relationship and reputation marketing for business professionals. He lives in Nottingham with wife Amanda and daughters Georgia and Madison. When he’s not speaking or writing, Rob juggles, plays chess and tennis, and enjoys cycling. His life mission is to give GBP1m to good godly causes in his lifetime!

Format:电子手稿

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