CONQUERING GLOBAL MARKETS: SECRETS FROM THE WORLD’S MOST SUCCESSFUL MULTINATIONALS
Book ID/图书代码： 08296013B62300
English Summary/英文概要： Conquering Global Markets offers assessments of the issues, statistics, cases, and best practices of mergers, acquisitions, joint ventures and alliances throughout the world. Using information gleaned interviews with CEOs, the book provides insights into making global M&As successful.
Chinese Summary/中文概要： 《战领全球市场》评估了债券、统计资料、案例，以及全球范围内的最佳合并、收购、合资企业和联盟。通过收集对CEO的采访信息,本书深度解析全球范围内的成功并购案例。（Pêche）
Awards/获奖情况："When companies venture outside their home territories for the first time, they face alien customs and unfamiliar challenges. And even when they’re established, the complexities abound. This invaluable book synthesises the lessons learned, often the hard way, by the world’s most experienced global companies." -Sir Martin Sorrell, CEO, WPP
"Dr Hubbard’s book is a must for all people concerned about the failures of most mergers, acquisitions and alliances or joint ventures. It is also critical for those who are eager to see the new global trends as great opportunities. She explores in a very factual way what’s happening and outlines some key success factors for the global leaders of today and tomorrow." - Professor Pierre Casse, Moscow School of Management – SKOLKOVO (Russia)
"This research, sponsored by KPMG, offers the reader unique insights from fifty of the world’s most respected executives about how they took their businesses global through acquisitions, joint ventures, alliances and greenfield investment. It is an invaluable read for anyone considering taking their business international." - Dan Tiemann, KPMG Global Partner, US Lead Partner for Transaction Services
"The book provides a unique insight into how companies penetrate and expand in new markets. It draws on interviews with seasoned senior management to ensure that high-quality analytical work is grounded in solid practical experience. I would recommend the book to anyone looking to build a business by acquisition, joint venture or greenfield investment in previously unexplored territory." - Sir Roger Carr, Chairman of Centrica plc and President of the Confederation of British Industry
"This book is a must-read for those of us who wish to explore and understand the complexities of how companies have become internationalised. The book has a number of unique features. It is an evidence-based discussion of the processes involved in internationalisation, drawing on seventeen carefully researched case studies, rich qualitative data and company surveys. These data are analysed and compared to the existing scholarship and knowledge. It is both academically and practically grounded, offering a wealth of useful material." - Professor Sue Dopson, The Rhodes Trust Professor of Organisational Behaviour, Saïd Business School, University of Oxford
About the Author/作者介绍： N南希•哈伯德（NANCY HUBBARD）是英国在收购策略和实际收购方面的一流专家。她是哈伯德联合公司的董事，公司并购方面的专家，与毕马威会计事务所合作收购事项,也是牛津大学邓普顿学院的副研究员。ANCY HUBBARD is one of Britain’s leading experts on acquisition strategy and implementation. She is a Director of Hubbard & Associates, a specialist mergers and acquisitions firm, works with KPMG on acquisition issues and is also an Associate Fellow at Oxford University’s Templeton College, UK.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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