MICROSOFT REBOOTED: HOW BILL GATES AND STEVE BALLMER REINVENTED THEIR COMPANY

Book ID/图书代码： 11160004B03899

English Summary/英文概要： In recent years, Microsoft has become more than just Bill Gates’s company. Steve Ballmer is now the CEO, overseeing a Goliath that has been plagued by a federal antitrust trial, an employee exodus prompted by the dot-com revolution, and an ongoing economic downturn. But Microsoft has not only survived; it has thrived, prospering to the point that it is the second most recognizable brand in the world (behind Coca-Cola).
Bestselling author Robert Slater explains exactly how the company has adapted in the last few years, taking readers into Microsoft’s inner circle to tell an amazing story of persistence in the face of adversity. Slater describes the many changes that have led to a new corporate culture, a new strategic direction, new product lines, and new ways of doing business worldwide.
There have been many books about Microsoft over the years, but this one brings the story right up to the present, with fresh insights and information. Slater was granted unprecedented access to the company’s notoriously press-shy top brass, including extensive interviews with Bill Gates and Steve Ballmer.

Chinese Summary/中文概要： 最近几年，微软遭到了一些不太顺当的事：经济下滑，联邦政府反托拉斯的诉讼，以及因网络革命而造成的大量员工出走。但是，在比尔-盖茨和新任CEO斯蒂夫-鲍尔默的领导下，公司不仅生存下来，而且再次兴旺，使微软的品牌知名度达到世界第二。本书根据与公司上层人物的广泛交谈，叙述了最近几年中公司走过的历程，以及目前公司形成的新文化，新战略，新方向，新产品线和新的工作方法。

Awards/获奖情况：

About the Author/作者介绍： Robert Slater is the author of more than twenty books, among them the recently released The Wal-Mart Decade and the national bestsellers Jack Welch and the GE Way and Get Better or Get Beaten. He was a reporter with Time magazine for two decades. Robert Slater在“时代”杂志做记者已有20多年，写过20多本书，其中有些是畅销书，最近的有“沃尔-玛特的十年”，“通用电气的道路”等。

Format:PROOF

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

原文第一章内容：暂无

手稿：暂无

大纲：暂无