SIMPLEXITY: WHY SIMPLE THINGS BECOME COMPLEX (AND HOW COMPLEX THINGS CAN BE MADE SIMPLE)

Book ID/图书代码： 12800706B05456

English Summary/英文概要： Why are the instruction manuals for cell phones incomprehensible? Why is a truck driver’s job as hard as a CEO’s? How can 10 percent of every medical dollar cure 90 percent of the world’s disease? Why do bad teams win so many games?
Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song.
These and other paradoxes are driving a whole new science--simplexity--that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns--patterns we often fail to see as we’re time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty.
In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.

Chinese Summary/中文概要： 为什么股市很难预测？为什么离开着火的大厦或危险的城市如此困难？为什么要求高超技能的工作通常支付的酬金最低？为什么弱队赢得许多场比赛，而强队却输掉许多场比赛，7为什么仅有10％的医疗资源用于治疗90％的病痛？正如任何一位科学家将会告诉你的。复杂性是一个棘手的问题。看似复杂的事物会异常简单；看似简单的事物会异常复杂。室内盆栽植物也许比一个加工厂错综复杂：花园里的蚁群也许比一群人更复杂：一句话也许比一《化繁为简》的信息更丰富：一副对联也许比一首歌更复杂。将复杂的事情简单化，能够让你重新思考公司、家庭、艺术和你的世界。

Awards/获奖情况：

About the Author/作者介绍： 杰弗里·克鲁杰（JeffreyKluger）是《时代》杂志的资深编辑兼作者。他在航天员JimLovell的协助下，完成了作品《丢失的月球：危机重重的阿波罗13号》（LostMoon：ThePerilousVoyageofApollo13）。后来这部作品被改编成了电影《阿波罗13号》。他的作品还包括广受好评的《绝妙方案》（SplendidSolution：JonasSalkandtheConquestofPolio）。克鲁杰和妻子、女儿一起生活在纽约。

Jeffrey Kluger is a senior editor and writer for Time magazine. With astronaut Jim Lovell, he wrote Lost Moon: The Perilous Voyage of Apollo 13, on which the 1995 movie Apollo 13 was based. His other books include the critically acclaimed Splendid Solution: Jonas Salk and the Conquest of Polio. Kluger lives in New York City with his wife and daughters.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：all of these licenses expired in 2016 or earlier: Minumin – Korean Phoenix World Publishing – simplified Chinese Azoth – complex Chinese Editorial Ariel – Spanish Pearson – Dutch Sperling & Kupfer - Italian

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