BE THE ELEPHANT: BUILD A BIGGER, BETTER BUSINESS
Book ID/图书代码： 14560006B05394
English Summary/英文概要： Get big! A New York Times, Wall Street Journal, USA Today, and Business Week bestseller, Steve Kaplan’s 2005 book Bag the Elephant helped smart businesspeople win and keep those all-important elephants—the big, make-or-break customers. Now Be the Elephant shows businesspeople how to grow their businesses and become bigger. Steve Kaplan has owned 35 businesses, sold 30 of them, and has consulted with more than 100 companies, helping them to grow. Be the Elephant combines dynamic advice, deep real-life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of achieving significant business growth. Kaplan gets readers to understand, without blinkers or delusion, the exact nature of their business. He then shows how to define objectives, identify risks, and get the operation on solid footing in preparation for growth. There are tips on creating the right strategy; how to avoid the Scylla and Charybdis of business growth—grow too slow and wither, or grow too fast and lose control; how to create a timeline; develop the all-important USP—unique selling proposition; and avoid the Five Killer Mistakes that can ruin your company. The book is illustrated throughout, including, of course, the many faces of Nellie the elephant.
Chinese Summary/中文概要： 史蒂夫・卡普兰的第一部书—2005年推出的《把大象装进口袋》，曾经登上《纽约时报》《华尔街每日新闻》《今日美国》《每周企业》最畅销书排行榜，它帮助最精明的生意人在商场上赢得胜利，帮助那些大企业争取数量巨大的潜在客户。现在史蒂夫・卡普兰的第二部书—《成为大象》即将问世，这本书将指导那些生意人如何拓展公司的业务，如何将公司作大做强。史蒂夫・卡普兰曾拥有35个公司出售了其中的30家，现在，史蒂夫・卡普兰为100多家公司担任投资顾问，帮助他们拓展业务。《成为大象》这本书包含了新的内容，包括具有强烈说服力的报告，来自于生活最底层的经验。作者以平实丰富的语言向我们揭示了成功的商业运作背后的神秘面纱。作者引导读者去理解成功商业行为的本质，没有使用任何会让人产生妄想和错觉的语言,接下来他又向读者展现了如何确定企业未来的发展目标,如何辨别危险,如何在有准备的基础上实现企业经营正常化并创造更多的利润。不仅如此，本书还就如何避免在商场上进退维谷，如何控制企业的发展速度，如何建立企业发展规划表，如何制定适合企业发展的“唯一销售战略“以及如何避免可能导致企业亏损的五个“杀手”提供了正确的应对措施。全书以大象作比喻，语言生动活泼，贴近生活实际。
Awards/获奖情况：
About the Author/作者介绍： Steve Kaplan is a serial entrepreneur. Currently, he owns eScape, a family entertainment center, The Difference Maker, Inc., and Kaplan Enterprises LLC, an investment firm, and chairs the Kaplan Family Foundation, dedicated to the advancement of entrepreneurship among youth.
史蒂夫・卡普兰是一个企业家,常在报刊连载文章。目前他拥有一个家庭娱乐中心，一个名叫 “不同创造者” 的公司 和以他的名字命名的一个投资公司。现在的他是卡普兰家庭基金会的主席，致力于在年轻人中间促进企业家精神的传播，他是《把大象装进口袋》的作者，这本书在2005年由诗人出版社出版发行。
Format:HARDCOVER ILLUSTRATED
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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