7 LESSONS IN STRATEGY: MASTER STRATEGY BASICS IN 7 STEPS

Book ID/图书代码： 07100026C00009

English Summary/英文概要： A SHORT COURSE IN BUSINESS STRATEGY BASICS.

7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you’ll explore failures and successes and build a platform for developing your own strategic thinking skills.

Lesson 1: Understand what strategy is and what it isn’t

Lesson 2: Understand what drives strategy and what strategy drives

Lesson 3: Understand internal strategy

Lesson 4: Understand marketing strategy

Lesson 5: Understand brand strategy

Lesson 6: Understand competitive strategy

Lesson 7: Keep strategy going

Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.

Chinese Summary/中文概要： 商业战略基础短期课程。

《战略学习的7个要点》是一门快速提升关键战略思维能力的课程，仅通过七个简短章节便涵盖所需全部知识。内容涵盖破除战略领域的常见误解、解析人们对“战略”一词的不同理解，以及深入探讨内部战略、营销战略、品牌战略和竞争战略；您将通过分析成功与失败案例，为培养个人战略思维能力奠定坚实基础。

第一课：理解什么是战略以及什么不是战略

第二课：理解驱动战略的因素与被战略驱动的因素

第三课：理解内部战略

第四课：理解营销战略

第五课：理解品牌战略

第六课：理解竞争战略

第七课：持续推动战略实施

探索战略领域的核心主题与理念，掌握关键概念的基础知识，并通过实践性与启发性练习检验学习进度。《战略学习的7个要点》是您通往成功的最快捷径。(Sandy)

Awards/获奖情况：

About the Author/作者介绍： 斯蒂芬·贝里既是教练也是实践者，堪称战略领域的权威专家。

Stephen Berry is a leading expert on strategy as both a coach and a practitioner.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

原文第一章内容：暂无

手稿：暂无

大纲：暂无