7 LESSONS IN PERSUASION AND INFLUENCE: MASTER PERSUASION BASICS IN 7 STEPS

Book ID/图书代码： 07100026C00006

English Summary/英文概要： A SHORT COURSE IN MARKETING BASICS.

7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter’s Three Generic Strategies, to the marketing mix of product, price, place and promotion, you’ll discover how to identify and meet customers’ needs better than the competition.

Lesson 1: What is marketing?

Lesson 2: Marketing and the customer

Lesson 3: Marketing information and marketing research

Lesson 4: Strategic marketing

Lesson 5: The marketing mix - product and price

Lesson 6: The marketing mix - place

Lesson 7: The marketing mix - promotion

Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.

Chinese Summary/中文概要： 说服与影响力基础短期课程

《说服和影响的7课》是一门速成型说服技巧课程，仅通过七个简短章节便涵盖您所需掌握的所有知识。从理解人们的决策机制，到提升个人权威性、建立良好关系，您将迅速掌握影响他人的核心能力。

第一课：什么是影响力？

第二课：塑造正确的形象

第三课：成为权威之声

第四课：运用影响力语言

第五课：过滤式思考

第六课：灵活的影响力策略

第七课：经验证明的有效说服技巧

本书深入探讨说服与影响力的主题核心，帮助读者掌握关键概念的基础知识，并通过实践性与启发性练习检验学习成果。《说服与影响力七课》是通往成功的最快捷径。(Sandy)

Awards/获奖情况：

About the Author/作者介绍： 麦克拉纳坎女士是Learning Curves公司的创始人兼董事，拥有超过25年的从业经验，曾为英国及全球各地的客户提供商业培训和个人发展辅导服务。

Di McLanachan is the founder and Director of Learning Curves. She has over 25 years experience working with clients across the UK and internationally in all aspects of business training and personal development coaching.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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