7 LESSONS IN MARKETING: MASTER MARKETING BASICS IN 7 STEPS

Book ID/图书代码： 07100026C00005

English Summary/英文概要： A SHORT COURSE IN MARKETING BASICS.

7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter’s Three Generic Strategies, to the marketing mix of product, price, place and promotion, you’ll discover how to identify and meet customers’ needs better than the competition.

Lesson 1: What is marketing?

Lesson 2: Marketing and the customer

Lesson 3: Marketing information and marketing research

Lesson 4: Strategic marketing

Lesson 5: The marketing mix - product and price

Lesson 6: The marketing mix - place

Lesson 7: The marketing mix - promotion

Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.

Chinese Summary/中文概要： 市场营销基础短期课程。

《营销七大要诀》是一门快速提升营销实战能力的课程，仅通过七个简短章节便涵盖所有必备知识：从客户分析、市场调研到波士顿方框模型及迈克尔·波特的三种通用营销策略；从产品、价格、渠道到促销构成的营销组合体系——您将掌握如何比竞争对手更精准地识别并满足客户需求。

第1课：什么是市场营销？

第2课：市场营销与客户关系

第3课：营销信息与市场调研

第4课：战略营销

第5课：营销组合——产品与价格

第6课：营销组合——渠道

第7课：营销组合——促销

通过本书，您将系统掌握市场营销领域的核心主题与核心概念，深入理解关键理论，并通过实践性与启发性练习检验学习成果。《营销七大要诀》是通往成功最快捷的途径。(Sandy)

Awards/获奖情况：

About the Author/作者介绍： 埃里克·戴维斯是顶尖的营销专家，为全球各地的企业提供咨询服务。

Eric Davies is a leading marketing expert who consults companies across the globe.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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