THE 30 DAY MBA: YOUR FAST TRACK GUIDE TO BUSINESS SUCCESS (7TH EDITION)

Book ID/图书代码： 07682026C00087

English Summary/英文概要： Gain all the skills you’d get from studying for an MBA in a classroom-free way and accelerate your business career in only 30 days.

This internationally bestselling book distils the full insights of MBA knowledge and disciplines, providing a comprehensive and engaging guide to workplace success. This new edition has been thoroughly updated to reflect the changing curriculums from leading business schools reflecting how businesses are affected by such things as remote work, global disruption and geopolitics and the rise of AI, combined with the shift in learning to online training and the surge in microcredentials.

The 30 Day MBA covers the core 12 disciplines of knowledge from MBA courses and is supported by insightful use-cases from world-leading organizations including IKEA, Cisco, Shell and Heinz.

Look no further than The 30 Day MBA to broaden your business skills.

Chinese Summary/中文概要： 无需走进课堂，就能获得工商管理硕士课程中的所有技能，仅需三十天即可加速你的商业职业生涯。

这本国际畅销书提炼了工商管理硕士知识和学科的全部精髓，为职场成功提供了一本全面而引人入胜的指南。新版已全面更新，反映了顶尖商学院的课程变化，体现了远程工作、全球动荡、地缘政治和人工智能崛起对商业的影响，同时结合了在线学习和微证书激增的趋势。

《三十天工商管理硕士》涵盖了工商管理硕士课程的十二个核心知识学科，并辅以来自宜家、思科、壳牌和亨氏等世界领先组织的富有洞察力的案例研究。

想要拓展商业技能，《三十天工商管理硕士》是不二之选。（ZY)

Awards/获奖情况：新版新增内容：环境、社会和治理及可持续发展报告；基于云的生态系统；金融科技与去中心化金融；人工智能驱动的个性化；网红与创作者经济；多样性、公平与包容及心理安全；行为助推；数据保护；数字货币与另类金融；人工智能伦理与偏见；目标导向的领导力；数据战略。新版中的新真实案例来自：Xero；Wildcard；Revolut；Stripe；Glossier；TikTok；Basecamp；Atlassian；Robinhood；Patreon；Impossible Foods；Open AI；Ocado；Palantir；Qualtrics；Adobe。

•New to this edition: ESG and sustainability reporting; cloud-based ecosystems; fintech and DeFi; AI-driven personalization; influencers and the creator economy; DEI and psychological safety; behavioural nudging; data protection; digital currencies and alt-finance; AI ethics and bias; purpose-led leadership; data strategy New real-world use cases from Xero; Wildcard; Revolut; Stripe; Glossier; TikTok; Basecamp; Atlassian; Robinhood; Patreon; Impossible Foods; Open AI; Ocado; Palantir; Qualitrics; Adobe

About the Author/作者介绍： 科林•巴罗曾在英国、美国、澳大利亚、远东和欧洲各地的商学院讲学。巴罗曾任克兰菲尔德管理学院客座研究员，是《三十天工商管理硕士》系列、《小企业财务管理》《在家创业》和《商业计划书工作手册》的作者（均由科乾出版社出版）。巴罗现居英国康沃尔郡彭赞斯。

Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home and The Business Plan Workbook (all published by Kogan Page). He is based in Penzance, Cornwall, UK.

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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：Rights sold: Arabic, Azerbaijani, Chinese (Simplified), Italian, Portuguese

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