HOW TO DO NOTHING: RESISTING THE ATTENTION ECONOMY

Book ID/图书代码： 08885018C00008

English Summary/英文概要： Nothing is harder to do these days than nothing. We find every last minute captured, optimised, or appropriated as a financial resource for the technologies we use daily. We consume algorithmic versions of ourselves, submit our free time to numerical evaluation, and maintain personal brands in digital space. After the American presidental election of 2016, Jenny Odell felt so overstimunated and disoriented by information, misinformation, and the expressions of others, that reality itself seemed to slip away. How To Do Nothing is her action plan for resistance. Drawing on the ethos of tech culture, a background in the arts, and personal storytelling, Jenny Odell makes a powerful argument for refusal: refusal to believe that our lives are instruments to be optimised

Chinese Summary/中文概要： 在這個屬於「注意力經濟學」的時代，本書是一本抵抗注意力經濟的現場行動指南。

藝術家兼評論家Jenny Odell對於搶奪我們注意力的力量以及關於我們個人的訊息提出有力的批評 - 重新定義了我們所認為的生產力，重新聯結我們與周遭的環境，並揭示了使我們過於分心、使我們無法看到我們自身和所處世界的一切。她將我們的注意力視為我們擁有的最寶貴和最透支的資源。她寫道，一旦我們開始採用全新的注意力模式，我們就可以採取更大膽的政治行動形式，重新塑造人類在環境中的角色，並對幸福和進步有更有意義的理解。

本書並非反科技的極端思想，也非你很常聽到的那種要你回歸大自然的冥想論述，而是試圖在強調效率的資本主義和科技決定論以外提出另類觀點的行動計劃。這本書具有挑釁性、及時性，且極具說服力。 (Zoe)

Awards/获奖情况：★紐約時報暢銷書

★歐巴馬列入他2019年最愛的書之一

★再版六次！數百種媒體報導，擁有成千上萬讀者之後仍然表現強勁，並引起國際關注！

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★《紐約時報》、《洛杉磯時報》、《舊金山紀事報》等推薦！

★本書對於文化和企業力量的深刻批判已引起巨大效應，成了2019年最熱門話題書之一。

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“在一个同时痴迷于“数字排毒”和打造个人品牌的媒体和科技生态系统中，《怎样什么都不做》给读者带来了一股新鲜空气，让他们置身于复杂、相互依赖的现实世界生态系统之中。珍妮·奥德尔以惊人的清晰和同情心写作。每一章读起来都像是和一位老朋友在公园里散步聊天(碰巧他也能告诉你公园里每一只鸟的情况，这太棒了)。这是一本书，我已经知道我将重读和参考很长一段时间。”——英格丽德·柏林顿，《纽约社交网络》的作者

“在《怎样什么都不做》一书中，珍妮·奥德尔打破了将21世纪的第一世界主义者与我们的应用程序驱动设备绑在一起的无形枷锁。通过对注意力经济的深入研究，奥德尔的书是一本重新学习如何看待世界的自助指南。这本书将古代哲学的线索与当代视觉和技术文化编织在一起，编织出一条回归野性思维的原始之路。这本书涉猎广泛，博学多才，也很有趣，并带着读者的热情与奥德尔的哲学的“显式拆除”。——梅根·普林格《机器内部:电子时代的艺术与发明》的作者

Praise for HOW TO DO NOTHING

“Self-help for the collectively minded, How to Do Nothing is as thoughtful and morally serious as it is fun to read. This book will change how you see the world.”—Malcolm Harris, author of Kids These Days

“Your chaotic, fraught internal weather isn’t an accident, it’s a business-model, and while ’thoughtful resistance’ isn’t ’productive,’Odell proves that it is utterly necessary.” —Cory Doctorow, author of Radicalized and Walkaway

"In a media and tech ecosystem simultaneously obsessed with "digital detox" and building personal brands, How to Do Nothing is a breath of fresh air grounding readers in the complex, interdependent actual ecosystems of the physical world. Jenny Odell writes with remarkable clarity and compassion. Each chapter reads like going on a fascinating walk through a park in conversation with an old friend (who happens to also be able to tell you about every single bird in the park, which is awesome). It’s a book I already know I’ll be returning to and referencing for a long time."--Ingrid Burrington, author of Networks of New York

"In How to do Nothing Jenny Odell breaks through the invisible yoke that binds 21st century first-worlders to our app-driven devices. With a thoughtful look at the attention economy, Odell’s book is a self-help guide for re-learning how to look at the world. The book braids threads of ancient philosophy together with contemporary visual and technological culture, and weaves an original route to re-wilding the mind. Wide-ranging and erudite, this book is also entertaining, and brings the reader along with enthusiasm to Odell’s philosophy of "manifest dismantling." --Megan Prelinger, author of Inside the Machine: Art and Invention in the Electronic Age

About the Author/作者介绍： 珍妮·奥德尔是一位艺术家和作家，任教于斯坦福大学，曾在旧金山垃圾场、脸书、互联网档案馆和旧金山规划局等地担任驻校艺术家，并在世界各地展出过自己的作品。她住在奥克兰。

Jenny Odell is an artist and writer who teaches at Stanford, has been an artist-in-residence at places like the San Francisco dump, Facebook, the Internet Archive, and the San Francisco Planning Department, and has exhibited her art all over the world. She lives in Oakland.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD

Complex/Traditional Chinese/繁体中文：SOLD

Sales in other countries/其他国家销售情况：Rights have been sold to Ten Have (Dutch) and Black Inc. (ANZ)

Dutch (Ten Have); Traditional Chinese (Ecotrend); Italy (Hoepli); Russian (Exem)

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