HOW TO SELL A LOBSTER: THE MONEY-MAKING SECRETS OF A STREETWISE ENTREPRENEUR

Book ID/图书代码： 03274006B04943

English Summary/英文概要： The Money-Making Secrets of a Streetwise Entreprenuer
Looking for new ways to have fun and make more money? Searching for innovative new ventures or ways to accelerate your current business?
Based on more than three decades of experience, Bill Bishop takes you on a hilarious and insightful adventure across an often weird but wonderful business landscape. Learn the special technique Bishop used to win a waitering contest by selling more than 1,400 lobsters. Discover how to get a new venture started by overcoming First Member Trap™, and how to sell more and increase your profit margins by using The Three Boxes™. Learn how to develop stronger business relationships and discover how to develop The Big Idea™, which will get more people interested in your company.From entrepreneurs looking for inspiration to business people looking to kick-start new ideas, How to Sell a Lobster will change the way you think about business.

Chinese Summary/中文概要： 你在寻找既能让你玩得开心又能赚更多钱的新方法？你在搜索创新的想法去开始新的冒险，克服顾客的抵抗力，与期望靠拢，或者创造一个更大的更好的事业吗？假如如此，《怎样卖一只龙虾》对于你是一本完美的书。 基于三十多年的阅历， streetwise企业家Bill Bishop带你进入一个有趣的和富有洞察力的冒险经历穿过神秘的但是奇妙的生意场。在他信任的导师Marketing Mike的帮助下，Bishop提供给大家创新的方法，特殊的技巧，和验证过的策略这些将帮助您的生意发展计划，接触到新的消费者，获得一个销售额，以及得到一个利润。 每一章是一个关于一个现实生意问题的寓言：学习Bishop怎样通过出售1400多只龙虾赢得一次服务员竞赛；发现怎样通过克服优先会员陷阱开始一个新的冒险；以及揭露怎样通过使用三个盒子的市场策略增加您的销售量和利润幅度。 大胆的举动和理解人们做某事的动机：这些秘诀只是实现一个成功的事业必须的赚钱秘诀中的几个而已。

Awards/获奖情况：

About the Author/作者介绍： Bill Bishop 是Bishop信息集团有限公司 – 一家位于加拿大多伦多的市场和信息咨询公司的执行总裁。自从他的第一次不幸的经历，为了一个大型购物中心的促销活动穿得像一只青蛙，他已经从事过几乎所有可以想象的工作，已经协商了4，000多家公司在他多面的曲折的事业生涯期间。Bill与他的妻子，Ginny，两个孩子，道格拉斯和罗宾，三只猫，和无数条热带鱼居住在多伦多。每个周末， 他都躲到森林里的一间小木屋里。
BILL BISHOP is the CEO of Bishop Information Group Inc., a marketing and communications consulting company located in Toronto, Canada. He is also the author of Global Marketing for the Digital Age, Strategic Marketing for the Digital Age, and The Strategic Enterprise. Bill has worked at just about every job, and has consulted with more than four thousand companies during his multi-faceted career. He lives in Toronto with his wife and two kids, three cats and numerous tropical fish.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

Sales in other countries/其他国家销售情况：

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